Ending weeks of speculation, SuperSport has confirmed the sale of the Betway Premiership club SuperSport United.
The broadcasting giant has announced via a statement that the club known as 'Matsatsantsa' or formally as SuperSport United has been sold to Siwelele FC.
"SuperSport International would like to confirm the sale of its Premier Soccer League (PSL) club, SuperSport United, to Siwelele Football Club (Pty) Ltd. Following a closed bidding process," the statement reads.
KICK OFF broke the story on Thursday morning that the three-time champions had summoned players and staff to a meeting on the same day to reveal the future of the club.
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The statement published by SuperSport puts to bed weeks of reports that have linked the Tshwane outfit with a sale in what is believed to be an effort to revive Bloemfontein Celtic, who went defunct after being sold to Shawn Mkhize and would later be known as Royal AM - now dissolved as well.
The finer details around Siwelele FC are yet to be known, such as where the club will be based, as Bloemfontein Celtic were based in the Free State province. What has come to light is that Siwelele will don the similar green and white stripes made famous by Celtic.
Siwelele F.C. chairman Calvin Le John added: "As Siwelele, we are privileged to have been given the responsibility of continuing with a rich winning tradition in the PSL."
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FULL STATEMENT:
SuperSport International would like to confirm the sale of its Premier Soccer League (PSL) club, SuperSport United, to Siwelele Football Club (Pty) Ltd. Following a closed bidding process, Siwelele F.C was awarded the rights to purchase the three-time Premiership winners, pending approval by the PSL Executive Committee.
"The sale of the club comes as SuperSport makes strategic shifts to allow us to remain the biggest broadcaster in Africa and a leading global competitor. Shifts in the market, as well as the need to innovate in accordance with our core business, have necessitated focused direction to allow SuperSport to remain the best sports content provider on the continent and a leader in broadcast innovation," said SuperSport CEO, Rendani Ramovha.
Siwelele F.C chairman Calvin Le John said: "As Siwelele F.C, we are privileged to have been given the responsibility of continuing with a rich winning tradition in the PSL.
SuperSport and the MultiChoice Group laid an incredible 30-year platform that we wish to build upon, should we get the final vote of approval from the PSL Executive Committee." Out of respect for the PSL Executive Committee's processes, Siwelele F.C., MultiChoice and SuperSport will not be making any further statements pending the decision of the PSL. ENDS.
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