Kicking off the year, the Clorets brand relaunch begins in South Africa and then moves globally, with the introduction of the new graphics and design on all packs. Clorets’ fresh new packaging and design is also presented in the South African produced TV commercial.
The commercial is a coming of age story about an ambitious young man in search of success. He is longing for human connection, career success and romance, but because of his naivety, he is bound to make a few mistakes.
After encountering a quote that says ‘success starts with fresh breath’, he interprets this to be a catalyst of his future success. Taking this to heart, he is seen gargling mouthwash everywhere he goes. After a few hilarious and embarrassing encounters, he discovers the simplest way to get fresh breath confidence is by chewing Clorets.
Andrea Cloete, Senior Category Manager for Clorets, says: “We are very excited to reveal our new look and packaging and we hope that the TVC entertains and educates the viewer! Clorets gum is a simple and effective way to freshen breath, which in turn boosts confidence in your day-to-day activities.”
A leader in its category, Clorets is the only brand that has been proven to not just mask bad breath, but to eliminate the odour, through a combination of its scientifically-tested active ingredients, Actizol and Chlorophyll.
With this winning formulation, it is no surprise that Clorets recently won the prestigious Ask Afrika’s KASI Star Brand Award in the breath mint category! This is a huge win for the brand, as 15 000 consumers were surveyed.
Look out for the FRESH new Clorets look on the street and in stores and remember – a fresh breath is the key for confidence to take on your day! Level up with Clorets!
You can view the Clorets TVC HERE