AC Milan and PUMA have officially launched their third kit for the 2023/24 season.
In a collaborative partnership with PUMA, the kit was designed to celebrate a culture of inclusivity and diversity.
"This Third kit is more than just a football jersey. It truly stands as a symbol of inclusion, celebrating the power of diversity with its unique design and colors," Chief Revenue Officer of Milan, Casper Stylsvig said.
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"We are proud to launch this kit with our long-standing partner PUMA and to provide our fans with a fantastic looking jersey, which does not just allow them to show support for their favorite team, but also to make them feel proud of their identity."
The unique kit with its striking colour combination serves a homage to the club's supporters, according to PUMA's Senior Head of Product Line Management Teamsport Apparel Marco Mueller.
"The shared rich history between Puma and AC Milan is embodied in the spirit of football," Mueller said.
"Our latest kit pays tribute to the fans - a unifying symbol that encapsulates not just their unwavering devotion to the club, but also their love for the unique and unconventional. This jersey is a testament to the power of sport in bridging cultural divides."
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The kit also represents advancements int he design of football kits. The jersey features cutting-edge technology to provide optimal performance and comfort on the pitch.
"Engineered with ULTRAWEAVE fabric, the kit boasts a structured, 4-way stretch design that reduces weight and friction, allowing players to move freely and comfortably. The dryCELL technology integrated into the fabric is designed to keep your body free from sweat," Puma said in a statement.
According to the design company, the replica version also comes with immense benefits for both the wearer and the environment. The kit is made with 100% recycled polyester and equipped with dryCELL sweat-wicking technology to keep you dry on and off the pitch. Apart from the trims and decoration, both jerseys are made with 100% recycled materials.
Milan's new third kit will make its debut on 24 September when the club clash with Hellas Verona at the San Siro.
The kit will be available from 25 August at Puma Retail stores, Puma.com and Totalsports.