The Colombian striker is the hottest property in Europe this summer, with the likes of Manchester City, Chelsea, Monaco and Juventus just some of the teams linked.
But far from worrying about losing a player who has almost single-handedly carried their hopes this season, Atletico chief executive Miguel Angel Gil Marin insists it is something they have become all too accustomed to.
“Atletico knows how to change good strikers,” he told Sky Sports. “Fernando Torres, [Diego] Forlan, [Sergio] Aguero and now Falcao.
“We don't know who exactly will be the next one, but we know Atletico will have a strong team next season.
“Before the start of the season we talked with the player and we promised him that if he kept the same performance and helped us to the UEFA Champions League, Atletico would help him. Every decision that he takes, Atletico will be with him.”