PUMA and Serie A title holders AC Milan have launched the 2022/23 home kit which is inspired by Milanese heritage, new generations of Rossoneri and more.
Founded in 1899, the legendary Italian club have been pushing the game and Blazing trails and pushing for over 100 years.
In 2022/23 PUMA has set out to introduce these values to the new generation of Rossoneri by letting the iconic stripes do the talking.
After a long creative process, PUMA has unveiled a home jersey that is forward-thinking and everlasting just like the Club it represents.
The black base frames the iconic black and red stripes into a progressive take on the AC Milan identity. The jersey also features the Italian Tricolore on the sleeve cuffs and the Milan coat of arms on the upper back.
From storied heritage to new innovations, this club is footballing royalty. Milan is an attitude that says this City is different from any other.
"The new AC Milan Home jersey is a combination of fashion, design, street culture and heritage. The jersey pays tribute to what makes Milan unique," Marco Mueller, PUMA Senior Head of Product Line Management Teamsport Apparel, elaborated.
"To bring this jersey to life we wanted to create a campaign rooted in Milan culture.
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"We have worked exclusively with Milanese artists, talent, and creatives all who support the club and understand what makes this club special to represent 'That Milan Touch'."
The new jersey arrives in two iterations. The authentic jersey comes with ULTRAWEAVE performance fabric and dryCELL sweat-wicking technology which make the jersey the lightest and most comfortable PUMA has ever made.