AmaZulu star Keagan Buchanan is one of the most vibrant stars in the South African topflight, and one of his newest partnerships with a major South African retail chain confirms his status in popular culture.
Buchanan has come a long way since his breakthrough campaign with now-defunct Free State outfit Bloemfontein Celtic.
Today he is no longer making a name for himself, but rather using his name for the benefit of one of his latest brand partners, TFG.
Scroll through the gallery above to have a look inside Buchanan's latest collab with retail group TFG.
Buchanan's deals
You could have almost expected the former Usuthu maestro to team up with a relatable brand, as his style is relative to many young people who rock clothes from the shops who are under TFG.
Buchanan seems like a good fit, as stores like Archive, Sportscene, and Totalsports are far from being unfamiliar and appeal to a certain crowd that shares similar style interests to the midfielder. An example is a modern and vintage streetwear.
Endorsement deals are a major part of athletes around the globe and the Capetonian star is no exception to the fact, as he is also a partner of global sports apparel company PUMA.
Did you know?
Buchanan grew up in the Cape Town suburb of Athlone, where he could see Athlone Stadium directly from his house and went there regularly.
His favourite player growing was Kaizer Chiefs great Thabo Mooki. Buchanan says he became an Amakhosi fan because of him. He was also an admirer of Stanton 'Stiga' Fredericks, per Chiefs' official website.
Your thoughts, please?
How far do you think Buchanan's AmaZulu side will progress in the CAF Champions League this season?