PUMA have revealed its first-ever Palermo campaign starring Manchester City star Jack Grealish that is set to shake up the world of fashion and football.
The fashion brand introduced its first-ever Palermo campaign featuring the England international, describing him as a "playmaker, upstart, and style icon".
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Grealish was given the freedom to put his very own spin on the Palermo, an archetype of '80s terrace style that is making a smashing comeback this year.
"Lacing up the PUMA Palermo in vibrant new colour schemes, Jack Grealish showcases the timeless low top, featuring a characteristic tag on the upper, a T-toe construction, and the classic gum outsole," PUMA said in a statement.
"Grealish pairs the Palermo with a series of looks featuring classic light-washed denim and an oversized topcoat, in addition to a pitch-inspired look including PUMA tricot and burgundy corduroy trousers."
View more of the Grealish-inspired Palermo here:
"The Palermo was originally part of a series of PUMA sneakers that raised a glass to some of Europe's most famous capitals, including London, Oslo, and many more. Now, the Palermo is treated to a suite of new colourways," the statement read.
PUMA added that the next chapter in the Palermo's journey officially kicks off globally on 20 October, "with much more to come in 2023".
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