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CAF and PUMA confirm AFCON partnership

CAF and PUMA have reached an agreement resulting in the world renowned brand becoming the federation's official technical partner for events including the upcoming Africa Cup of Nations.  

The agreement will take effect from 1 November and will see PUMA supply the official match ball at CAF tournaments, as well as provide the kit for referees.

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The two entities will also "engage in several marketing opportunities, both inside and outside the stadium," CAF said in a statement.

CAF President Dr Patrice Motsepe expressed his joy at the partnership. 

"PUMA has been a big part of some of African football's most iconic moments over the years, on the international stage and with some of Africa's major clubs," Motsepe said in a statement by PUMA.

"Making African Football globally competitive requires that African teams must win on the field, which needs?partnerships with?global companies with a strong commitment to African Football.

"We are absolutely delighted to have a world-class company in PUMA join the CAF family as a strong partner in helping us grow the game on the continent." 

Meanwhile, Johan Kuhlo, General Manager EEMEA Distribution at PUMA said that the agreement is a celebration of the sport on the continent. 

"The passion for football runs deep in Africa and PUMA has taken a unique and creative approach in its partnerships with its African teams over the years.

"Our agreement with CAF celebrates this passion for the sport across the continent and we will jointly develop exciting products specifically for African football."

The multinational corporation highlighted its long-standing tradition of football partnerships in Africa since first equipping national teams starting in 1997.

"Today PUMA has agreements with six football federations on the African continent, including Morocco, the first African nation ever to reach the semi-finals at a World Cup, and Senegal, the current African champions," it said in a statement.

The two organisations are set to  launch the official match ball for AFCON 2023 at the Final Draw on Thursday 12 October.

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