Manchester United’s official sponsor Nissin Foods have created a new campaign titled ‘Hungry To Win’ aimed at inspiring fans to emulate the club's philosophy of rising to the challenge in all aspects of life.
"Nissin’s ‘Hungry to Win’ is an inspirational campaign that we hope will encourage our fans to aspire to be the best in all they do, whether that is at sport, at school or everyday life,” explained Manchester United Group Managing Director, Richard Arnold
The 30-second ad sees the likes of Wayne Rooney, Robin van Persie and Angel Di Maria transformed into Japanese-style anime characters. Celebrated illustrator and animation guru Kazuto Nakazawa, whose work has been featured in Quentin Tarantino’s Kill Bill series, was the brains behind the concept.