Real Madrid and England star Jude Bellingham has been warned to focus on football going into the new season.
Bellingham played a starring role in his first season with Los Blancos, where he registered 23 goals and 11 assists as the team won LaLiga and the UEFA Champions League.
The 21-year-old also scored a couple important goals en-route to England reaching the final of the 2024 European Championship final.
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There was a lot of hype surrounding Bellingham before the tournament, which included the player featuring advertisements but former Liverpool midfielder Danny Murphy feels he needs to put football first.
"I think you have to be careful. By all accounts he is a very grounded lad, but the media have hyped him up to be a Ballon d'Or winner and be magnificent," Murphy told GOAL.
"He has still got improvements to make in his game. Is he as technically good as Phil Foden? Not quite. Foden is technically a better footballer than him at the moment. He has other attributes – his strength, his power, his desire, his ability to get in the box and score goals.
"He is a very young man, he still has a lot of room for improvement.
"He just needs to make sure that football comes first. All the adverts and all the sponsorship deals will come as secondary. First and foremost, be a great footballer.
"Just concentrate on that and worry about everything else afterwards. If not, it will be thrown at him. Ronaldo had it, Messi has had it at times. If you are a top player and you are courting the media and the press and the advertisements, you have to perform."