Global music star DJ Khaled has pledged his support to Mamelodi Sundowns ahead of the CAF Champions League final. Here's a look!
The story
Striking digital billboards featuring international music icon DJ Khaled are now on display across Gauteng.
The initiative, driven by the club’s global partner Roc Nation Sports International, comes just days before the Brazilians face Pyramids FC in the first leg of the highly anticipated continental final on Saturday.
Read: CAF entices Downs with Champions League trophy
Two prominent billboards, showcasing DJ Khaled proudly wearing Sundowns’ signature yellow colours, will be on display for the next month.
The primary location is the iconic Nelson Mandela Square, with the second positioned on Katherine Street in Sandton. Both feature a motivational message: “Good luck Mamelodi Sundowns, let’s go. The sky is the limit!”
More than just a good-luck gesture, the campaign also celebrates Sundowns’ remarkable achievement of winning an eighth consecutive league title, while building excitement ahead of their participation in the FIFA Club World Cup in the United States.
DJ Khaled, a long-time supporter of Sundowns and the face of the "We The Best" movement, adds star power and energy to the club’s final preparations.
On matchday at Loftus, fans will also be treated to exclusive hype videos recorded by the Grammy-winning artist, further fuelling the atmosphere.
This latest display of support is yet another example of DJ Khaled’s deep-rooted connection to Mamelodi Sundowns through Roc Nation Sports.
Looking ahead, he has also expressed his excitement about welcoming the team to Miami when they travel to the US for the Club World Cup next month.
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