Having signed a number of sportsmen from South Africa, one of the world's leading entertainment and sports agencies, Roc Nation Sports have admitted an interest in potentially expanding their business to West Africa.
The agency is quickly emerging to be one of the top in the world as a number of the biggest players in the world of sports have put pen to paper with the brand including Lucas Paqueta, Aphelele Fassi and Ardie Savea.
Roc Nation are known for elevating athletes' careers on and off the field, including endorsement deals, philanthropic endeavors and more.
Fassi and Cheslin Kolbe is just some of the South Africans sportsman who are signed with the gigantic company while Mamelodi Sundowns are also partnered with Roc Nation since 2021.
At a recent press conference in Cape Town, Global Director of Football Recruitment at Roc Nation, Nathan Campbell, revealed that there is an interest in expanding to Ghana.
"As part of our wider strategy for Africa, Michael (Yormark) and I are actually travelling over to Ghana," the agent revealed.
"We are looking at West Africa as a centre point to our wider African strategy because, like I touched on earlier, the continent is rich of talent.And for us, we've seen agencies try to do it, but not do it to not only a good level, but just making it a transaction.
"As you guys will be familiar with, Michael's done a fantastic job with the team down here to show that we don't want to be a transactional agency. We don't just want to do that in South Africa.We want to take that emphasis across the continent because it's important that if we're taking talent out of the communities, we're giving back in some way.
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"So, although the key goal is to obviously unearth, nurture and develop the best talents to move to Europe, we also don't want to forget about those wider communities, as we've done here in South Africa. So, for us, it's important that South Africa is obviously a centre point to that because it's where we have a natural base.
"Obviously, we have some fantastic rugby players.So, it wouldn't make sense not to start at this point. But the wider vision is to really become a driving force as an agency across the whole continent."