World Cup to break TV records
Posted: 14 June 2010 Time: 13:33
This year's FIFA World Cup in South Africa is set to break the record for global TV viewership, with a five per cent increase on the previous edition in Germany four years ago.
According to research by marketing agency Futures Sport + Entertainment, the South African tournament could reach a live average audience of 125 million people per match. "No other media property delivers the same spikes in audience delivery, day after day, sustained over a month, as the FIFA World Cup," agency director Kevin Alavy was quoted as saying by the online magazine Brand Republic. The final game, to be played on July 11 at the Soccer City stadium in Johannesburg is also predicted to beat the 2006 finale, which drew an average 322 million people with a 638-million reach, and become the most-watched sporting final in history. Separately, USA's 1-1 draw with England on Saturday in South Africa was reported as the second most-watched FIFA World Cup game in the United States since 1994, with ABC's coverage drawing 6.1 per cent of US households.