A football club in England has been left red-faced after one of their stands was mistakenly named after a serial killer.
Southend United, who play in the fifth tier of English football, recently signed a commercial partnership with Gilbert and Rose estate agents that saw the club rebrand one part of their home ground as the "Gilbert and Rose West Stand".
While the naming was an effort to combine the agency's name with the club's west stand, the new title triggered a reaction on social media and elsewhere because Rose West, along with her husband Fred, was notoriously known for murdering an unknown number of people in their homes in England over a 20-year period in the 1960s.
Rose is still an inmate in a West Yorkshire prison after she was convicted of at least 10 murders in 1995, while her late husband committed suicide in a prison that same year.
The non-league club has since revealed they will be changing the name of their west stand.
"I suspect that the people in our commercial department were not born at the time of that tragedy and so I guess that's why that's happened," club chairman Ron Martin told talkSPORT of the mishap.
"To be fair, it should have been picked up by the senior management, it wasn't, and it came to my attention the night before last and we're changing the name of the stand to 'The West Stand sponsored by Gilbert And Rose'.
"I spoke to Tom Lawrence, the CEO, about it and we're definitely going to change it."
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