Earlier this week, LaLiga and SuperSport hosted a virtual TV show with LaLiga TV to promote the first-ever dedicated 24/7 LaLiga Santander English-language channel in Sub-Saharan Africa.
Highlighting the progressive partnership between the Spanish football league, LaLiga, and SuperSport is its broadcast venture, LaLiga TV. LaLiga TV – which has been on SuperSport since the 2019/20 season – is the first dedicated 24/7 LaLiga Santander English-language channel in Sub-Saharan Africa – and it's available to DStv subscribers.
It gives football fans something that no other football league has before: a fan's dream football channel offering in-depth coverage, informed debates, tactical analysis, and all the latest news on each and every team in LaLiga Santander.
Earlier this week, LaLiga and SuperSport hosted a joint virtual event that offered insight into the workings of LaLiga TV. The event boasted some notable figures from the world of football, with sports journalist and LaLiga TV presenter Semra Hunter as the perfect host, keeping attendees entertained and making sure everything ran smoothly.
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Guillem Balague, renowned football journalist, and Andrea Orlandi, former Alaves, FC Barcelona, Swansea, and Brighton & Hove Albion midfielder, provided perceptions about this year's games, as well as about the TV channel.
It was also insightful to listen to from Roger Brosel, Head of Content and Programming at LaLiga, who alluded to broadcast innovations like 3D graphics being used in future segments. Docky Dockrat, Head of Programming at SuperSport, also joined the event as a representative of DStv and SuperSport.
During the event, in an exclusive Q&A session with media representatives from most corners of the African continent Marcos Pelegrin, LaLiga South Africa Managing Director, commented, "LaLiga in Africa is delighted to have extended our partnership with SuperSport – the central home of football on the African continent. Through LaLiga TV, we hope to expand our passion for football to our ever-growing fanbase."
Post the media briefing, Dockrat explained: "LaLiga brings the international and exclusivity factor to SuperSport and has helped us achieve remarkable ratings.
"In the same breath, LaLiga TV's offering will continue to give background to Spanish matches, insights into its players plus legends, and leaderboard predictions that are easy for newer fans to consume. Through this venture, we're able to generate significant excitement and new fan experiences that we're sure football fans will love."
Balague added: "There's something special about football. Players, fans, spectators – you name it – we all come together in a mixture of cultures to share our passion for the game. It brings us closer to each other; we form connections and bond over current and past seasons.
"Football is not merely a game, but also plays a key role in breaking down boundaries and finding a way forward for a more unified society."
For the full breakdown of what games are coming up next, catch the various LaLiga TV shows daily and tune in every weekend for LaLiga matchdays, including this weekend's matchday 10 of LaLiga's 2020/21 season on SuperSport LaLiga, DStv Channel 204.
If you aren't a DStv subscriber, there's no better time to sign up and stay up to date on everything LaLiga!