Mamelodi Sundowns chairman Thlopie Motsepe has revealed plans to start a new culture of bringing more supporters to the club's matches.
"I believe that the missing piece for our club to become a dominant force in African football, is for more supporters to join us at the stadiums," he wrote on Mamelodi Sundowns Magazine.
Sundowns have ruled the Premiership with an iron fist, securing the league title uninterrupted for five consecutive seasons. The Brazilians have also certified themselves as genuine CAF Champions League title candidates having won both the men's (2016) and women's titles (2021).
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The overflowing success on the pitch, however, has not translated off it. Soweto giants Kaizer Chiefs and Orlando Pirates still outdo Sundowns in terms of popularity and the number of fans that purchase tickets, for example. According to Motsepe, addressing this shortfall will be one of the club’s major goals next season.
"The day Mamelodi Sundowns supporters are known for filling our stadiums to capacity will be the day that we truly become the biggest team on the continent. Next season, as a club, we will do everything we can to make your stadium experience worth your money; with music, entertainment, and fun for the whole family," the 33-year-old chairman added.
"Your title-winning team will only ask one thing of you: that you join Bafana Ba Style in your numbers like never before! Together, we can create a new culture for our club."
Sundowns have already made strides into this ideology with public training sessions and initiatives.
These incuded a Supporters Appreciation Day that saw the club book artist like Kabza De Small, Young Stunna and King Monada as performers ahead of The Brazilains’ CAF Champions League clash with Petro De Luanda at the FNB Stadium in April.