Carling partner up with PSL

Castle Lager were the previous beer suppliers.

Carling Black Label director Samori Gambrah said: “For the past seven years, Carling Black Label has successfully delivered the Carling Black Label Champions Cup, in partnership with Kaizer Chiefs and Orlando Pirates. We believe that it is time to further boost our relationship with the entire PSL by collaborating with more stakeholders for the development of the Beautiful Game, by enhancing the fans’ experience with football in South Africa.

“Football and beer are synonymous, and as a brand, we have a profound understanding of the passion that fans have for the two. We believe it is the perfect combination to enjoy the sport and we are certainly looking forward to providing fans with endless hours of enjoyment throughout the season.”

Carling Black Label have sponsored the Carling Black Label Champion Cup, an annual pre-season competition between Kaizer and Orlando Pirates, for the past seven years.