Although no figures were mentioned at the launch in Cape Town, the deal is believed to be worth R70-million over five years.
“We are delighted about our new partnership with Ajax Cape Town,” says Pieter Verkade, chief marketing officer, MTN SA. “Together, Ajax and MTN will change the nature of local football in Cape Town and South Africa.
“The club’s commitment to the development of soccer in the region is one of the many outstanding qualities that captured our attention. The Western Cape region is one of MTN’s key business focus areas. We are passionate about giving back to the communities we operate in.
“Our partnership with Urban Warriors is the beginning of an exciting journey. MTN’s association with Ajax will be across all its ranks, both at the professional and amateur levels, in this way MTN would be contributing to the development of South Africa’s future football stars.”