'Ronaldo signing is propaganda'

After winning seven consecutive titles, without success in the UEFA Champions League, new excitement, the next step, something different was needed in Turin.

That's the belief of Napoli chairmanĀ Aurelio De Laurentiis, who too revealed they received the offer to sign the 33-year-old.

De Laurentiis claims the club'sĀ Fiat Chrysler Automobiles Group that owns the Italian giants', deal for the five-time Ballon d'Or winner goes beyond sporting reasons.

"Juventus have done a beautiful propaganda move for the whole FCA Group," De Laurentiis told La Verita.

"So I hope it can help to mask the drop in enthusiasm there would have been among the fans if [Coach Max] Allegri had just been reconfirmed without a big signing.

"After seven titles in a row, what could be promised to the fans to intrigue and excite them, and do the same with the sponsors and the world of industry and politics?

"I recognise that the club found a great 'script' to relaunch the Juventus image - chapeau!"

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