Sekhukhune United's owners the Malatji brothers have revealed their greater purpose in buying a status in the GladAfrica Championship.
Sekhukhune United was officially launched on Thursday at Malojeni Guest Farm during a glamorous event that was also used to promote the Pedi culture as the first ever PSL team to represent the tribe.
The Malatji brothers – executive chairman Simon and CEO Jonas – said they are not in football for money as they also have other businesses under their name.
"The intention of Sekhukhune United FC is to change the lives of our community, especially young footballers, to inspire them to play at the highest level of this country," Simon Malatjie said.
"Working together with all football stakeholders, we can do more to ensure sustainability of this team either in the GladAfrica Championship or in the DStv Premiership in three years to come."
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With a target of three years as their time frame for winning promotion, the owners admitted that if their dream does not come true, they would consider buying a status in the top-flight to make sure the pedi tribe is well represented in South African football.
"If we don't make it to the DStv Premiership in three years, we would consider buying another status, and that's if there will be a team willing to sell"
The Malatji brothers also gave clarity on their decision to have offices in Johannesburg even though the club is originally from Limpopo.
"We've decided to use two cities because we are still working on a plan to build a football village at Sekhukhune where everything including our stadium and offices will be based," it was revealed.
"We've agreed in principles with leaders from that side but for now we will be based in Gauteng."