The owner of Premier League promotion hopefuls Leeds United, Andrea Radrizzani, has suggested the N-Power Championship undergoes a total revamp in order to create better revenue streams for second-tier clubs.
Leeds earned £7.5m in 2017 under the English Football League television deal, compared to a guaranteed £100m for the team that finishes bottom of the Premier League.
"We lose money and we are creating a show that is high-interest for everybody," he told BBC Football.
Last season, 19 of Leeds' 46 league games were selected for Sky TV coverage, which Radrizzani says puts the club at a disadvantage.
The Italian says clubs like Leeds being "watched by 500,000-600,000 people live on Sky" but only getting £2m-£2.5m from the league for having their games televised - the rest made up via the EFL - "actually penalises us".
"We're always on TV, maybe more than 20 times. It doesn't work. I think the other chairmen would love to open a conversation," he added.
"The time is getting ready to consider what to do to move forward so we don't have a crisis every two years when a club go bankrupt or changes ownership every other year."