Nivea Men, Real Marid partnership


With this new agreement, Nivea Men will support the prestigious Spanish football club. Real Madrid players will be starring in a number of communication campaigns for Nivea Men South Africa. 

Four players will feature in Nivea Men’s television commercial to break in South Africa on Monday, namely Marcelo, Isco, Gareth Bale and Dani Carvajal.

“It is an honour for me to present the sponsorship agreement between Nivea Men and Real Madrid for South Africa,” said Kerstin Bird, Marketing Director of Beiersdorf South Africa.

“In South Africa football is a great passion and has a fanatical following, and is an ideal platform for us to build a stronger engagement with South African men.

“Real Madrid and Nivea Men have a lot in common. At the heart of this partnership is our shared passion for teamwork and the desire to overcome competition and win.

“For over 30 years, Nivea Men has been caring for men’s skin around the world. This year we'll be able to establish a closer connection with our consumers, giving them greater access to enjoy and experience their football idols and the iconic Real Madrid team.

Besides Real Madrid merchandise and memorabilia that we’ll be giving away to fans, we’ll also send 100 local consumers to Spain to experience Real Madrid’s magic in person, and watch the team practice and play.

With Nivea Men, Real not only has a new partner in South Africa, but a partnership that goes beyond the pitch.

“2016 will be a thrilling year for Nivea Men in South Africa: building the connection with South African men and winning their hearts and minds. We are going to launch a number of campaigns with Real Madrid players. This day marks a new beginning for Nivea Men. I congratulate Real Madrid and Nivea Men on combining their ‘passion for winning’ and becoming one strong team,” Bird added.