Fifa World Cup trophy tour kicks off

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David Correy might be a new artist to some, but that’s all going to change very soon; as the newly announced ambassador to the Coca-Cola Fifa World Cup 2014 campaign, he’s started the journey to stardom.

Correy emerged on the US music scene in 2012, when he competed on The X-Factor. His performance resulted in a touching reunion with his birth mother, who was forced to give David up for adoption due to extreme poverty.

The inspiration behind his music is rooted in the sacrifices people had made for him, his love of music and an understanding of its power.

The World is Ours is by the Brazilian-born artist Correy, and features Brazilian percussion band Monobloco. The anthem, written by Rock Mafia and produced by Mario Caldato Jnr, brings the music of Brazil to the world, and captures different rhythms of samba, baile funk and technobraga.

It is that cultural mix which captures the inclusive spirit of the “World’s Cup” campaign, and shares the energy, passion and rhythms of the host nation, Brazil.

The World Is Ours is the soundtrack for the 2014 World Cup trophy tour, which starts and finishes in Brazil, taking the trophy to 88 countries around the globe.

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