Adidas backing Football4All initiative


“Since our launch earlier this year we have seen an overwhelming demand for the programme amongst scholars of all ages. The lack of ‘development’ of football particularly at grassroots’ level explains the great interest in the Football4All project”, says George Dearnaley, former Bafana striker and Director of Football4All.

“Together with formidable former international players and coaches, we are determined to ensuring that the game is accessible to all young girls and boys in South Africa and that the proper basics are taught to them,” he continued.

Football4All is open to boys and girls, aimed at promoting a healthy and active lifestyle amongst primary school children. It is currently active in the Mitchells Plain and Khayelitsha clusters and today will launch in Gauteng.

Adrian de Souza, Sports Marketing Team Manager of adidas South Africa: “We are excited to see the programme grow so rapidly in a short space of time. Over the three-year agreement, we will support the programme as a technical sponsor, providing all kit and equipment for the duration of the programme and look forward to this project growing even further, across the country”.

Other former South African international football players involved in the programme include Gerald Stober, Andrew Tucker, Duncan Crowie, Brian Baloyi, Desiree Elis, and David Nyathi, Matthew Booth and Jabulani Mendu, some of whom will be present to coach at the launch In Alexandra today.

Other names such as Fani Madida are set to support the programme as it grows in strength.