The winners will join their respective teams for a few days in the build-up towards the big day and will get to engage in various team activities including announcement of the starting line-ups live on national TV, breakfast with the team, attending training sessions, being part of the match-day briefing and sitting on the dugout on match-day.
The concept is unique and has captured the interest of South Africa football fans. Last year’s winners were Kgotso Mfati, a Pirates fan from Pretoria, and Tebogo Letube, a Chiefs fan from Soweto.
The ‘Be The Champion Coach’ campaign provides fans a once in a lifetime opportunity to experience what it is like to be a coach on the big day. This year’s clash is scheduled for FNB Stadium on 26th July.
Three years ago, when Mfati first heard of the ‘Be The Champion Coach’ initiative, he thought the concept was too good to be true.
Mfati admitted that he only started taking note of the campaign in 2012 after seeing a fellow fan, Lazarus Moeng, holding the trophy and celebrating with the players, following Pirates’ Carling Black Label Cup second victory over Chiefs.
Almost a year after that, Mfati was the one experiencing his 90 minutes of fame. He might not have claimed the third successive victory for his team, but Mfati still reminisces on the day as if it was yesterday.
“Walking out of the iconic FNB Stadium tunnel and seeing thousands of Bucs fans in black and white cheering for us sent shivers down my spine. The best moment was when I had to tell Daine Klate to go warm up, and discussing with him technical changes by the side line prior to his substitution. I am glad I got the opportunity.”
Letube will always be remembered as that coach who handed Chiefs their first Carling Black Label Cup victory.
“My champion moment was when Kaizer Chiefs football manager Bobby Motaung handed over the team to me. The players then started addressing me as ‘coach’ and that meant a lot to me.
“It was nothing I have ever experienced; the players were dancing and singing like warriors ready for war. Truly motivated – it’s no surprise we won on the day.”
To experience this once in a life time opportunity, fans can do so by purchasing a Carling Black Label beer and either dialing *120*764* or going to www.carlingblacklabel.co.za.
They must then enter their unique code found on the underside of the bottle cap or can pull ring and the # sign (with no spaces in between), and can then choose the team they would like to manage, and the players they would like to see start.
Fans can further join the Coaches Forum to take part in the football conversation and to gain access to the question of the week.