SAA announce Bafana sponsorship


SAA chairperson Dudu Myeni announced the new deal to partner with the national team at a press conference at SAFA House on Wednesday.

SAFA president Danny Jordaan was noticeably absent from the dignitaries once again despite personally informing the media of the announcement.

Coach Shakes Mashaba welcomed the new deal, which is only for Bafana Bafana and not the other national teams or clubs. 

“We would like to say thank you to SAA,” Mashaba said. “SAA brought a great vibe into South Africa in 2010.”

SAFA CEO Dennis Mumble added: “This is a partnership between two assets. We didn't want to go anywhere else. We wanted this opportunity.

“The amount we are going to save through this sponsorship is going to vary. As we go along, depending on CAF and FIFA schedules, it's difficult to determine, but this sponsorship is going to help us a lot.

“We usually spend between R15-million to R25-million on national teams.”

Myeni also batted off questions about the timing of this sponsorship in the wake of huge financial trouble at the national carrier.

“This isn't the first time we've sponsored a sporting code,” the SAA chairperson said. “The timing is opportune for us, we've just come off another sponsorship with SARU.

“Our contract with SARU ended in December 2015 and management began looking for a new deal. We don't sponsor in cash, it is value-in-kind. It's a five-year deal with Bafana Bafana only for now.”