SAFA, Carling join coaching forces


The initiative, a partnership between Carling Black Label and the national soccer body, will run from 1 November to 10 November at the SAB World of Learning in Kyalami.
The Carling Black Label Coach the Coaches programme will give 58 passionate coaches the indispensable SAFA C-Level coaching course, which is to be conducted over a 10-Day period by some of the country’s best football instructors.
The programme was first launched in 2011 by the award-winning beer alongside SAFA in a bid to add to the number of qualified football coaches at grassroots level. Previous coaches of this programme have since went back and contributed to the development of football in the country.
This groundbreaking initiative by Carling Black Label comes at quite a crucial time in the transition of South African football with SAFA’s vision of accrediting at least 10 000 coaches per year in full swing.
This year’s selection criteria sparked some excitement but most importantly created healthy competition. To qualify for this programme, coaches had to finish at the summit of their SAB regional leagues across the 52 SAFA Regions. Also, six of the coaches were selected from the Carling League of Champions tournament, which is another Carling Black Label Community soccer initiative. This means that this year’s Coach The Coaches programme will have a total of 58 candidates.
Carling Black Label general manager Vijay Govindsamy has proudly given assurance that the 2014 edition will produce 58 quality coaches who will go back and make a meaningful contribution in their communities.
"We are proud to have once again partnered with the South African Football Association in this one-of-a-kind initiative that continues to make a meaningful difference to South African football. We believe that by tapping into this area of a sport that is enjoyed by many, we can make a meaningful contribution to the overall development of football while at the same time making men feel like Champions," said Govindsamy.
The coaching programme has also been given the thumbs-up by a man who currently occupies the highest seat in South African football, Ephraim 'Shakes' Mashaba. The new Bafana mentor, who has injected new life into the senior national team, says that programmes such as the Carling Black Label Coach the Coaches are beneficial to the progression of South African football as a whole.
"These are programmes that add so much value to the development of our football. We have an abundance of talent in this country, both in coaching and in players. But the identification of the future stars of this country heavily relies on the sufficiency and capabilities of coaches at grassroots level. This is why as a coach myself, I would give my full support to Carling Black Label and SAFA for coaching development initiatives such as these," said Mashaba.
The 2014 Coach the Coaches programme will include a trip to one of the local league matches for an in-depth analysis of a high-profile league match.

Upon completion of the course, the coaches will receive the C-Level SAFA coaching certificate as a Champion reward from Carling Black Label and the South African Football Association.