And now Puma dump Safa!


On Tuesday, Safa were dealt a blow when Absa announced they were ending their six-year association with the national team.

Today, Puma announced they are doing the same.

Puma joined forces with Safa in June 2011 and the partnership was expected to last beyond the 2014 and 2018 World Cups.

“Puma can confirm it exercised the right to terminate its technical and licensed partnership with the South African Football Association (Safa)," a press release from Puma states.

“Following match fixing allegations made against Safa along with inappropriate responses from within the football organisation (including the suspension of senior officials), Puma terminated the contract with immediate effect."

In December 2012, Safa suspended president Kirsten Nematandani and four staff members, including the organisation’s newly promoted chief executive officer Dennis Mumble, in the wake of a report into a pre-World Cup match-fixing scandal.

A Fifa investigation into the activity of convicted Singapore match fixer Wilson Perumal Raj and his Football 4U organisation fingered the five South African officials, and the results of matches against Thailand, Bulgaria, Colombia and Guatemala in the weeks leading up the World Cup were found to have been pre-arranged to benefit an Asian betting syndicate.

Safa met with sponsors in January to assure them the matter “would not be swept under the carpet”, but the five suspended Safa members were reinstated in January.

In April, Fifa met with minister of sport and recreation Fikile Mbalula in Zurich to discuss the setting up of the independent judicial commission of enquiry into match-fixing.

However, Puma insist there has been a lack of communication from the football governing body.

“Puma abides by a code of ethics in all areas of its business operations and expects its partners to adhere to the same values," the sports brands statement continues.

“Puma would like to state that with notable exception to the issues in question it enjoyed a good working relationship with Safa, and wishes them well for the future.”