African giants Al Ahly SC are planning a major new investment that will no doubt excite the new wave of fans in South Africa.
Since the club took the bold step to headhunt Pitso Mosimane from Mamelodi Sundowns in October last year their popularity on the continent has skyrocketed with an obvious new interest from South Africa.
Scroll through the gallery above to see the latest Al Ahly gear this season
Having secured the most successful and arguably most popular coach in South African football history, the nation has backed Mosimane on his North African venture.
The treble success in his first few months and recent FIFA Club World Cup bronze medal accomplishment further cemented his status as one of the finest African coaches of all time and the Red Devils are now looking to invest in the success.
Giving in to demands
The social media accounts of the record nine-time African champions have been barraged by the most important question new wave of fans typically want answers for... where can they buy the club's official shirt?
According to reports in Egyptian media, the board of directors finalised their latest plan for the future of unveiling a global online store that will take their brand to new heights.
It's believed the club already holds a fanbase of over 100-million across the globe with a large percentage of that coming from Egypt and the Middle-East.
But their latest venture is likely to broaden horizons south of the boarders with shirts, memorabilia, albums and potentially tracksuits.
Covid-19 enforced innovation?
With the pandemic slowing down resources across the globe for some of the biggest clubs around the world, the Egyptian giants believe the investment into a global online store will further increase the revenues of the continents leading side.
According to Yallakora, the announcement of the venture could take place before the end of this week before the Red Devils take on AS Vita Club in their important CAF Champions League tie.
Did you know?
Recent statistics claim that 72% of Egyptians support Al Ahly.
Your thoughts, please?
Would you part ways with your hard-earned cash to cop some Al Ahly gear?