Teko secures major lockdown deal

Fame & Fortune

PSL football legend Teko Modise has managed to secure a major sponsorship during the trying times of the national lockdown.

Modise, 38, retired from football at the end of the 2018/19 season but his marketability, populairty and lifestyle as a modern professional - on and off the field - has allowed him to transition well.

Currently working as the Executive PRO of Cape Town City, added to his role as an analyst with SuperSport TV, has set him up to maintain his incredible lifestyle football afforded him over the past two decades.

Even through the adversity of the national lockdown and the 'dry' month where the country was unable to access their favourite beverages, Teko has still managed to secure the bag.

Taking to his official social media channels, Modise has showcased his clear affiliation with Heineken South Africa, where he part promoted their non-alcoholic beer while advocating for the social responsibilities during the recent alcohol ban.

Scroll through the gallery to see the South African footballers who've secured sponsorships over the past few years

Social media influencer

In the era of marketing online, an account with over 100 000 followers can secure as much as R11 000 per post, according to marketing analytics company HypeAuditor.

While Modise has dropped his new partnership on multiple social media platforms, the former Bafana Bafana midfielder is no doubt 'eating nicely' - for a lack of a better expression.

Did you know?

Modise served as a brand ambassador for high-profile companies like Nike, Coca-Cola, Telkom, and Samsung.

Your thoughts, please?

Should more retired professionals follow Modise's lead as a social media influencer to secure income?

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