Reneilwe Letsholonyane is one of the most marketable athletes in Mzansi and he reveals how that's helped him with income during the national lockdown.
The veteran midfielder has developed into one of the most recognisable footballers in Africa due to his decorated career that's spanned over the past 18 years.
Having spent eight of those years with Kaizer Chiefs, he's social presence has grown considerably with over 300k followers combined on Twitter and Instagram - which puts him into the 'influencer category on social media.
With his two businesses, Sha-Ye, the lounge in Germiston owned with former teammate Siphiwe Shababla and 88 Apparel Q currently closed down during the national lockdown, 'Yeye' has made use of his status to secure alternative streams of income.
Scroll through the gallery to see inside the exclusive Sha-Ye lounge
The social hierarchy - Making money online
"Social media is a business in itself and for me, I take it very seriously, that is why I am aware of what I'm posting," Letsholonyane tells KickOff.com.
"It's a business and it's a part of showing who I am and when brands what to promote something, I'm always mindful that I align with what they represent.
"It is important for me to take my social media pages very seriously and then hope that can generate another stream of income for me. Since the lockdown, both the restaurant 'Sha-Ye' and the clothing store 88 Apparel Q has not been operating because of the rules during the lockdown.
"So you have to mindful of how to generate other forms of income and social media has been one of the platforms that can get you something nyana during this period."
Did you know?
Letsholonyane has won 11 trophies in South African football, including two league titles with Amakhosi?
Your thoughts, please?
Do you think it's important for footballers to make themselves more marketable on social media to attract new income streams outside of the game?