PUMA has teamed up with the Olympique Lyonnais football star Sara Björk Gunnarsdóttir to launch authentic content by showcasing her pregnancy journey through to her return to elite level sport.
Equality is important in football and as part of PUMA’s ‘She Moves Us’ platform the various content streams will culminate with the release of a special documentary early next year following the story that shows the footballer's journey from pregnancy to elite level sports.
Before and after Sara gives birth, PUMA social channels will record Sara’s life during and after her pregnancy, her training regimes and offer a glimpse into her life as a mother as she balances family life with her professional career.
Scroll through the gallery above to see Sara Björk Gunnarsdóttir in training
This documentary is set to offer unprecedented and never-before-seen access into the life of a professional female athlete as she faces the challenge of returning to elite-level sport after giving birth.
Sara will give insight into her tough journey, training schedules while pregnant, advice and expert guidance from professionals on her body changes that will happen through the process and her recovery post-pregnancy.
Many female athletes encounter the same challenges and uncertainty over their careers when faced with the prospect of pregnancy and this leaves female athletes facing difficult decisions with many having to retire early to start a family due to lack of support, eligibility to play and maternity pay.
Speaking about the struggles of starting a family while playing, the Iceland national team captain said, “Starting a family when playing a professional sport is difficult. I really want to prove that you can come back from pregnancy and play at the top level.”
“I hope to inspire women to do so and to show that there is the option of not choosing between having your family or your professional career.”
Matthias Baeumer, General Manager BU Teamsport has also commented on the reason for this initiative.
“Female athletes face many challenges in their careers and pregnancy can be one of them,” Baeumer said.
“When Sara came to us with the news of her pregnancy, we wanted to support her in any way possible.
“Sara decided this would be a great opportunity to give insight into her journey and show female athletes that you can be a top athlete and still have a family.
“We are thrilled that Sara has asked us to be involved in the process and that she is sharing her experiences as she hopes to inspire female athletes around the world.”