PUMA and AC Milan take their partnership to new levels after unleashing a new streetwear collection inspired by the Milanese Paninari subculture. Check it out!
What Happened?
Milan’s youth of 1980s were big fans of the eminent Paninari subculture which was characterized by vibrant colours. The latest PUMA & AC Milan collection reignites the Paninari style for the youth which gained popularity for channeling the acute eye for detail.
With this new streetwear collection, PUMA and AC Milan deliver a personal, intimate look at the Club that was founded in 1899, by paying tribute to the cultural phenomenon of Paninari.
This style is so popular that designers and fashionistas continue to reference it which is a further testament of Milan’s status as one of the trendsetting cities.
Scroll through the gallery above to see the new collection
Alongside the apparel, the PUMA x AC Milan partnership offers up two versions of the PUMA RX-737 and PUMA Weekend sneakers through the rafters of Milan’s San Siro stadium - “Solo Con Te,” which translates into English as “Only With You.”
This new collaboration arrives in support of PUMA’s Players’ Lounge, a collection that dives deep into PUMA’s archive to re-live football’s golden age of the ‘60s and ‘70s.
Teko Modise and Doctor Khumalo posed for the launch of the Player’s Lounge in October.
Read: Khune, Maela & co reach historic achievement
The new collection embraces the strategic direction undertaken by AC Milan and PUMA, with the two brands utilizing the style, fashion, and culture of Milan to develop performance and off-pitch fashionable products that tap into the unique Milanese style.
Did you know?
The PUMA x AC Milan 2022 streetwear collection is available from the 16th of November 2022 from PUMA.com, AL CAPONE and Xtrend.
Your thoughts, please?
What do you think of PUMA's latest design?
You must be SIGNED IN to read and post comments.
