Stadium Management South Africa announce Shell Helix Ultra Cup, involving Kaizer Chiefs, Mamelodi Sundowns and more
Posted: 28 May 2018 Time: 19:45
Stadium Management SA have announced a new annual pre-season fixture on the domestic calendar, which will see South Africa’s top teams battle for bragging rights at the Shell Helix Ultra Cup.
The fixture will be sponsored by Shell Downstream SA and forms part of a three-year agreement between the petroleum company and SMSA.
The first fixture will see Kaizer Chiefs take on Absa Premiership champions Mamelodi Sundowns at FNB Stadium on 21 July 2018.
The three-year agreement could be extended by the title sponsor, while broadcast rights have been picked up by SABC and associate sponsorships signed with Vodacom View+.
In addition, the Gauteng provincial government will assist with logistical arrangements as the host province.
“As Shell Downstream SA, we are thrilled to bring a fresh and exciting new event to South African soccer fans. Just as Shell understands South Africans’ passion for driving, we also understand their passion for great soccer," said Anton Niemann, GM of Shell Downstream SA Lubricants.
"We are proud to provide a platform through the Shell Helix Ultra Cup, which brings a new prestigious fixture to the annual soccer calendar."
Speaking at the launch of the Shell Helix Ultra Cup, CEO of SMSA, Dr. Jacques Grobbelaar said: “The concept to create a new annual fixture is not only an exciting idea, it also offers soccer fans another opportunity to see the best talent in South Africa on the FNB Stadium pitch, battling for the bragging rights to lift this trophy.
"For the first iteration of this fixture we have partnered with the Shell Helix Ultra team, as leaders in their industry, and we are aiming to bring an “Ultra” experience to the soccer fans who love these teams."