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No Carling Black Label Cup

Posted: 7 May 2018 Time: 08:39

The sponsors of the Carling Black Label Champion Cup have announced the tournament will not take place this year due to the World Cup.

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The annual pre-season showpiece, which started in 2011, features a clash between Soweto giants Kaizer Chiefs and Orlando Pirates.

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Carling Black Label released a statement, which reads: 'The Carling Black Label Champion Cup will be postponed in 2018, to allow our new stable-mate in the AB InBev portfolio, Budweiser the King of Beers, to activate their global sponsorship of the FIFA World Cup, over the June and July period.

'AB InBev intends to leverage the company’s global sponsorship of the FIFA 2018 World Cup to bring fans a unique and engaging experience of the global showpiece. Activities are planned in South Africa throughout the duration of the tournament, over June and July, the period which traditionally hosts the Carling Black Label Champion Cup.

'Our partners, Kaizer Chiefs, Orlando Pirates and Stadium Management South Africa are supportive of our decision and commitment to broaden our horizons, as ultimately this is for the empowerment of champion fans throughout the country.'

Carling Black Label director Grant Pereira said: “We fully understand our consumers’ anticipation of the Carling Black Label Champion Cup as it has become South Africa’s most sought-after pre-season showpiece. However, as Budweiser is now part of our AB InBev family, it is the company’s intent to celebrate and support the activations around the FIFA World Cup and allow fans the opportunity to fully immerse themselves in the tournament.

“Our commitment to local football, and the fans of local football, is stronger than ever before: In August 2018 we will launch our new partnership with the Premier Soccer League, which aims to bring our consumers an unprecedented fan experience throughout the season, across all 16 teams, and in 2019 we expect to bring back the Carling Black Label Champion Cup in a refreshed format,” Pereira added.

Article by: Staff Reporter

Tags:  Soweto Derby

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