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PSL explains why Princess Magogo got the nod for Telkom Knockout final

Posted: 29 November 2017 Time: 11:30

Premier Soccer League acting CEO Mato Madlala says sponsors Telkom had a big say in deciding the venue for this weekend's Telkom Knockout final.

Bidvest Wits will battle Bloemfontein Celtic for TKO honours at the 9000-seater Princess Magogo Stadium in KwaMashu on Saturday (1800).

It will be the second final to be staged in Durban this season following the MTN8 decider at Moses Mabhida Stadium in October.

Madlala explained at a press conference how Princess Magogo was selected for the showpiece decider.

"I think there has been lot of factors that were taken into account. We all watched the semi-final between Bidvest Wits and Kaizer Chiefs at Bidvest Stadium [on 18 November], which is 4000 capacity," said Madlala, who has held her 'interim' position with the PSL since November 2015 following the departure of Brand de Villiers.

"We were all waiting to see security measures, to see any security glitches in terms of that game and it went perfectly well; compact stadium, compact game, crowd thoroughly enjoyed themselves.

"We looked at venues around Durban with our sponsors of course, and it was the request from our sponsors for the first time ever to take the final to a township stadium. They gave us options, they gave the league options of which venues they'll be happy to take the game to.

"The two venues in Durban were top of the list. As the league we consulted four teams at that stage who were still involved in the cup and we gave them options as well to say, 'these are options that the sponsor is asking for that we should take the games to these venues, do you have any objections? Which one do you prefer?' Four out of four chose Durban, they chose Princess Magogo Stadium.

"Just to explain that the decision where we take the game to, we got to take into account the wishes of our sponsor because they have a plan. When they do sponsor, they know where they want to touch, where they want to improve their bottom line or whatever it is that they consider when they sponsor the league.

"It is never a PSL office decision. We don't decide where the game goes, the participating teams have a huge say in terms of where they want to play. And in this instance, four out of four teams in the semi-finals chose this venue and that is why we are here."

Telkom CEO Cambridge Mokonyane, a former PSL CEO, explained his company's preference for Durban.

"I want to address myself as to why we are taking the final to Durban; the last two finals were played in Polokwane (Peter Mokaba Stadium) and Mbombela Stadium [last season's MTN8 final]," said Mokonyane.

"We as Telkom, we decided for the final and we didn't even hesitate as we knew that Durban is right for us, because Durban turns up. The Durban media is very supportive for football, they turn up. The provincial and local government always turns up, the fans turn up.

"The people from inland from Johannesburg they come to Durban, they even get weekend visas to come enjoy the surface sand in Durban, so Durban really links to football to the marketing campaigns.

"We look at it, it is 'The Warmest Place To Be' [Durban slogan]. They actually integrate football and it's a cornerstone of the marketing strategy and that is why it is very easy to work with the city of eThekwini and the provincial government of KZN."

Article by: Robin-Duke Madlala
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