Carling Black Label become official beer partner of the Premier Soccer League
Posted: 5 July 2017 Time: 16:03
Carling Black Label Brand Director Samori Gambrah has today confirmed that Carling Black Label will be the official beer sponsor for the Premier Soccer League (PSL) from next season.
The deal will give the South African Breweries (SAB) access to all 16 teams in the PSL to sell Carling Black Label at their respective stadiums during matches in the upcoming 2017/18 season.
However, Gambrah could not stipulate the length of the deal
“In terms of the PSL deal, I still need to get back to you with the official terms, and that will be in the next coming weeks,” Gambrah tells KickOff.com.
“SAB has always been a beverage sponsor within the league, previously with Castle Lager and now we are shifting it to Carling Black Label.”
Gambrah also confirmed the deal is only limited to the top flight games and excludes those in the National First Division.
“It’s just for PSL, which gives you access to teams. But we will be coming back to you with the proper release on the details of it,” he says.