Cautious - Danny Jordaan

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Jordaan budgets for 60%

Jordaan budgets for 60%

Posted: 18 February 2009 Time: 9:35 pm

Local Organising Committee CEO Danny Jordaan says he will be happy if 60 percent of the estimated 3.7-million tickets for the 2010 World Cup are sold.

Jordaan, speaking at a media briefing ahead of launch of Friday’s world-wide ticket application process, said the global financial crisis – coupled with the tournament being staged in Africa for the first time – would mean it is unlikely all the matches would be sold out.

“We are operating on a modest proviso of 60 percent ticket sales, which will see us through nicely,” he said. “Naturally we remain optimistic and are looking at a much larger number of sales, which would see us with a substantial profit.”

Fifa honorary vice-president and chairman of the Fifa ticketing sub-committee David Will admitted they were expecting a smaller sell-through on tickets, but added that it could all change when the 32 qualifiers had been determined.

“I would be naive to suggest there will be no backlash as a result of the financial crisis that has spread round the globe,” he said. “But soccer fans are a funny breed who will go to South Africa come hell or high water if their own country qualifies for the World Cup – and we’ll need to wait until the final 32 qualifiers are known before gaining a more accurate assessment.”

Almost 20-million applications were received for the 2006 World Cup in Germany, though the close proximity of major European countries and the small distances to travel played a big part in that.

Previous comments on this story...

Anonymous
posted: 04:12 am


Africa should not lose sleep on whether Europe and the rest of Asia and the Americas will attend en masse the South Africa 2010 world cup. In fact, they have no excuse for not showing up en masse.

Afterall, the distance between Asia and Europe or Asia and Americas is much more than the gap between africa and all of them. But attendance at world cup events in those places were very excellent. So Africa demands the same from them except they will be the one kill the beautiful game and disjoint the global soccer confranternity. This is another test case of how they will demonstrate their value for Africa.
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