Why Coke dumped FA Cup
Posted: 22 December 2008 Time: 8:04 am
Last week, the NFF released a statement that FA Cup title sponsors Coca-Cola were pulling out of the tournament, a partnership that has lasted for a decade.
Little else was said beyond that but KickOffNigeria.com understands that the Nigeria office was acting under instructions from the very highest levels of the company.
Coca-Cola are FIFA World Cup partners and KickOffNigeria.com was informed that a decision was taken to focus on the 2010 FIFA World Cup in South Africa.
"They told us that they had been given instructions to drop their other properties and focus on marketing promotions for the 2010 World Cup," Idris Adama, Head of the NFF's Marketing Department informed KickOffNigeria.com.
A direct consequence of the decision is that Coke will put more into their sponsorship of national teams, and the World Cup Trophy Tour which begins next year.
"We expect to see an increase in their sponsorship package for the Super Eagles as that is in line with their new marketing policy thrust," Adama said.
"We are sad to see them go, and it was obvious that they were also unhappy at having to let go of such a valuable property.
"But we are happy that we will continue to enjoy the partnership that we have developed over the past 10 years."