Leading brands flock to Soccerex Africa Forum
Posted: 31 October 2014 Time: 22:13
Some of Africa’s leading brands have confirmed their participation on a panel titled ‘The Benefits of Sponsoring the African Game’ that will be taking place at this year’s Soccerex Africa Forum, 4th - 5th November, to be held at the renowned Moses Mabhida Stadium in Durban.
A selection of African sport’s key sponsors consisting of regional and global brands Nedbank Group Marketing, SAB Miller and Sasol will be discussing the opportunities that are offered to them as a result of their association with the game and the benefits that are attached to being a sponsor of sport throughout the continent.
Divisional Executive Sydney Mbhele will be on the panel to discuss Nedbank’s sponsorship partnerships throughout the continent and their current sponsorship of ‘The Nedbank Cup’, South Africa’s premier knockout competition. Through the Goals4Goals campaign, in partnership with The Sports Trust, Nedbank also donated R1 million towards the building of a multipurpose sports court for a deserving school. The company have also launched the Nedbank Ke Yona Team which offers amateur soccer players a chance to succeed in a career in football.
Sponsorship Manager Errol Madlala will also be featuring on the panel to discuss SAB Miller’s rise to one of the republic’s most successful multinational corporations. SAB Miller is the premier sponsor for the South African Football Team, the team sponsor of the South African Cricket Team and associate sponsor of the South African Rugby Team amongst other deals and Madlala will be giving an overview on the opportunities that have arisen from these sponsorships.
Madlala and Mbhele willn be joined by Dumisani Mbokane a Sponsorship Specialist at SASOL, who sponsor The South African national women’s football team, The South African Paralympics and The men’s national wheelchair basketball team as well as The Sasol League that was launched in February 2009 as a provincial women’s league. Mbokane will be discussing the channels that are available through tournaments and the way that sponsorship can enhance a brand’s image.
Soccerex CEO Duncan Revie commented: “Given the rise in football across the continent and the development of both men’s and women’s football, this discussion will offer some groundbreaking insight into the commercial opportunities arising across the continent. We are delighted to welcome some of the key decision makers in the continent’s sport sponsorship deals and are greatly looking forward to what promises to be an exciting couple of days.”
The Soccerex African Forum will bring together 1,000 senior football decision makers together with businesses from across the continent and the world for two days of unrivalled learning, networking and business opportunities to unite the business of football in Africa.