Twitter has become a valuable tool, both for the average user and for brands and companies wanting to keep in touch with their fan base.
The only club not on Twitter is Golden Arrows. Kaizer Chiefs have the most followers (50,113) followed by Orlando Pirates (21,966) and then the superbly-run Ajax Cape Town account on 8,730.
Ajax Cape Town (@ajaxcapetown) 8,730 followers
Ajax have excellent interaction with their fans, notifying them of new season ticket deals, fan competitions, sales at the club shop, and so on. Their match commentary is thoughtful and not overbearing.
AmaZulu (@AmaZuluFootball) 2,352 followers
Usuthu have really upped their game on Twitter, interacting with fans and letting people know about TV times, ticket information, competitions, and supporter's deals. They also often link to the club's YouTube channel for behind-the-scenes interviews.
Bidvest Wits (@bidvestwits) 1,988
This account often links to news stories and videos, and updates during matches. They could interact more with followers – but they also deserve more followers.
Black Leopards (@lidodaduvha) 1,983
Leopards have a good relationship with their fans on Twitter, and are quite good at answers fans' questions, and often link to news stories on their website.
Bloemfontein Celtic (@Bloem_Celtic) 443
A surprisingly low follower count for the club with the most vociferous fans! Their match-by-match commentary is somewhat clinical, and they don't have that much interaction with fans, but often link to interviews on the club's site.
Chippa United (@ChippaUtd) 23
The Premiership new-boys have a new account, with the old @ChippaUnited in disuse. They only have 23 followers so far, but that is bound to increase this season, especially if they keep up with the updates and giveaways.
Free State Stars (@FreeStateStars) 1,262
50% of the tweets from Stars' account are encouraging followers to like their Facebook fan page to win a prize, which they may find irritates their fans. Other than that, it mostly posts links to the Ea Lla Koto website, with the occasional bit of trivia or news.
Golden Arrows – No Twitter account
Kaizer Chiefs (@Kaizer_Chiefs) 50,113
By far the biggest Twitter account in SA football. It's a well-run profile, with match updates, interaction with fans, ticket giveaways and behind-the-scenes photos. They even try to popularise their own hashtags, most recently #ReclaimTheGlory.
Mamelodi Sundowns (@MSANDAWANA) 6,661
Sundowns' Twitter updates feed through from their Facebook page, meaning many are cut off, especially the match updates. Other than that, there are plenty of photos, though no interaction with fans.
Maritzburg United (@MaritzburgUtd) 1,123
Maritzburg don't always update during matches, but they do link to stories about the club in the media, not just their own club website, which is a refreshing change.
Moroka Swallows (@MorokaSwallows) 1,764
Good match updates, with bits of trivia and quotes from post-match interviews. Also tweets behind-the-scenes photos. Sometimes retweets fans, but does not interact too much.
Orlando Pirates (@Orlando_Pirates) 21,966
The second-biggest SA football twitter account, some way behind Kaizer Chiefs. It's a very active account, but also links through to Pirates Facebook page, so a lot of updates are cut off. Never replies to fans.
Platinum Stars (@PlatinumStarsFC) 935
Links to some interesting stuff on the club website, such as the coach's column, or stories about club players on international duty. Not much interaction with fans, and the account is linked to Facebook, meaning a lot of updates are cut off.
SuperSport United (@SuperSportFC) 1,264
Some good interaction with a growing fan base. Match updates, behind-the-scenes photos, and conversations with players Rowan Fernandez (@rowen1) and George Maluleka (@GeorgeMaluleka).
University of Pretoria (@AmaTuks) 840
Starting to interact with a fan base that should be getting more enthusiastic, after their good start to the season. Good at replying to logistical queries from fans.