The announcement was made at a press conference held on the sidelines of the Geneva International Motor Show, that concluded recently, during which Suzuki exhibited its Concept A-Star, Splash, Concept Kizashi, SX4 WRC 2008, Swift and the Grand Vitara.
The World Cup European qualifiers will run from August 2008 to November 2009, with matches in 53 countries deciding 13 national teams that will go forward to the 19th Fifa World Cup finals in South Africa in 2010.
By supporting the World Cup European qualifiers - a sporting event embodying the same excitement and passion for life that is communicated by Suzuki’s ‘Way of Life!” slogan - Suzuki aims to heighten its brand awareness and convey its passion for making great cars and motorcycles to soccer fans in Europe and beyond.
By sponsoring 170 matches in the European qualifiers, Suzuki can be assured of excellent brand visibility and an opportunity to effectively communicate its commitment to manufacture automobiles of the highest quality and performance.
Suzuki also supported the East Asian Football Championship 2008, whose finals were played in Chongqing, China, in February this year.