MTN win NPL sponsorship rights
Posted: 16 December 2010 Time: 16:06
MTN, represented by Total Promotions, have won the bid to become the new title sponsors of the Nigeria Premier League on a contract worth N2.6 billion over four years.
MTN beat off competition from rivals and former sponsors Globacom, who bid N2 billion over the same time frame.
The announcement came at the end of a two-day bid process which saw the NPL's Bid Committee appraise the offerings of Glo and Total Promotions, representing MTN.
Officials told KickOffNigeria.com that the MTN bid also included sweeteners absent from the Glo bid.
An official contract signing ceremony is expected before Christmas.