Soccer City stays 'Soccer City'
Soccer City stays 'Soccer City'
Posted: 2010-07-29 17:04
Soccer City will remain 'Soccer City', until at least the first week in August.
The stadium's management company said in a statement released to Sapa today that the High Court will only make a decision on the naming rights on August 3.
The stadium was called FNB Stadium before the World Cup, referring to the main sponsor, First National Bank, but its name was changed to Soccer City as Fifa did not want corporate brand names in any of the World Cup stadiums' names.
FNB launched an urgent application at the High Court to keep the naming rights of the stadium, while National Stadium (Proprietary) Limited - part of Stadium Management SA - said it was granted the naming rights by the City of Johannesburg, after the company was appointed manager of the stadium.
"In the interim (until the court decision), we intend to use the name 'Soccer City', when referring to the stadium," said Brescia Bianco-Badenhorst, sales and marketing manager of Stadium Management SA.




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