SuperSport acquire rights for Nigeria
SuperSport acquire rights for Nigeria
Posted: 2010-07-22 18:44
SuperSport announced on Thursday that it had acquired the Nigerian broadcast rights to the Barclays Premier League for the next three seasons from 2010/11 to 2012/13.
The rights were previously won by HiTV, which has held them since 2007 when they wrested them away from SuperSport.
Adewunmi Ogunsanya, chairman of MultiChoice Nigeria, SuperSport's parent company, was delighted to have the premium content back on the platform, but said the focus will remain on growing the domestic league.
“We are happy to welcome back the English Premier League onto the DStv platform in Nigeria, to stand alongside the other exciting international soccer coverage we already provide to our subscribers here.
“However, our focus remains firmly on showcasing homegrown talent from the Nigerian Premier League and we will continue our investments in this regard.
“As a Nigerian business that is committed to providing our growing subscriber community across Nigeria with the world’s best channels and programming, we are pleased that SuperSport were able to take up the opportunity when it presented itself, to ensure that fans of this league will not miss any action from it.”
According to SuperSport, the arrangement includes all 380 Barclays Premier League matches, plus the Premier League’s 24-hour, seven-day-a-week content service in high definition which will launch on August 13.
“Nigeria will be one of the very first countries to receive the 24-hour content service,” said Imtiaz Patel, CEO of SuperSport. “We are delighted to lead the way with our partners at the Premier League and associates in Nigeria.”
Premier League chief executive, Richard Scudamore, added: “We are pleased to extend our partnership with SuperSport into Nigeria and are confident they will continue to deliver a premium product that will showcase the Barclays Premier League to our many fans in the territory.”
The Barclays Premier League is the biggest continuous annual sporting event in the world, followed by more than 2.5 billion fans and broadcast to more than 500 million homes.



Comment on this article:
TERMS OF USE: The comments posted below do not reflect the views of KickOff.com. Users are reminded that no misuse of this comment facility will be tolerated. Any abusive, racist or inflammatory comments will be deleted and the user banned. Please report abusive posts to editor@kickoff.com