World Cup to be broadcast in 3D
World Cup to be broadcast in 3D
Posted: 2009-12-04 06:41
At least 25 matches at next year's Fifa World Cup in South Africa will be broadcast in 3D in a historic media rights agreement signed between Fifa and Official Partner Sony which was announced yesterday in Cape Town.
Although the next generation technology is already available at movie theatres in certain parts of the world, it will be the first time it will be used in sport, and football.
This groundbreaking deal means that viewers watching the matches on Sony’s 3D products will experience the sheer immediacy and visual clarity of the action as if they were on the pitch themselves. Fifa is working on whether a live right will be offered in the coming months.
“This propels the football fan into a whole new viewing dimension and marks the dawning of a new era in the broadcasting of sport,” said Fifa Secretary General Jérôme Valcke. “We are proud that the Fifa World Cup can serve as a platform for advancing technology and the viewing experience, and are truly fortunate to have Sony as a partner in this endeavour.”
“The transition to 3D is underway, and, we, at Sony, intend to be leaders in every aspect. Our sponsorship of the Fifa World Cup allows us to leverage our cutting-edge 3D technology and premier products with dazzling content to produce a unique and totally compelling viewing experience.
“3D viewers around the world will feel as though they are inside the stadiums in South Africa, watching the games in person,” said Sir Howard Stringer, Chairman, CEO and President of Sony Corporation.
At the end of the tournament, Sony Pictures Entertainment will produce and distribute the official 3D film of the 2010 Fifa World Cup South Africa.
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