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France's Orange become CAF partners

Posted: 28 July 2009 Time: 21:00

France-based telecommunications company Orange have signed an eight-year deal with CAF to sponsor all of its major competitions.

Orange replaces MTN, whose four-year deal expired last year.

A CAF statement on Tuesday said that for the period of the contract, Orange will be title sponsors of CAF's flagship Africa Cup of Nations, the African Nations Championship, the African Youth Championship, the CAF Champions League and the CAF Super Cup.

Additionally, Orange has been given the media broadcast rights for these competitions through mobile rights across 55 countries in Africa.

CAF President Issa Hayatou declared: "Thanks to its technical expertise and renown on the international stage, Orange represents the ideal long- time partner for the development and the image of African football."

Orange is already established as a telecommunications operator in many African countries, and also sponsors the national teams of Côte d'Ivoire, Cameroon, Senegal, Guinea and Botswana.

The deal takes effect from July 28.

Previous comments on this story...

Anonymous
posted: 11:13 am
Orange has operational experience and so i think they are worthy sponsors but eight years is simply too long;it stiffens competition and should be reviewed forthwith.
The word.
posted: 03:45 pm
I see french speaking countries connection here. How many company bid for this contract?. Mr. Hayatou have record of favoring people or companies that speaks his language. Okocha deserve to be name Africa Best Player when he helped bolton to avoid relegation, but this man use his position and tactic and gave it to eto'o.
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