Castle Launches social football league
Posted: 11 January 2018 Time: 04:45 pm
It truly came together in Johannesburg, South Africa when Castle Lager, announced their sponsorship for a 5-a-side tournament.
The CASTLE AFRICA 5s which has been dubbed Africa’s biggest 5-a-side tournament will be played in six countries namely; Lesotho, South Africa, Swaziland; Tanzania, Zambia and Zimbabwe.
Fans across the continent will be afforded an opportunity to not only represent their country in a continental showpiece competition, scheduled from 1st of February to end of May 2018 but can also use their skills to score a trip to the 2018 FIFA World Cup in Russia!
The tournament is the first of its kind and is set to become the hub of where friendships will be created, nurtured and cemented on the football field.
To illustrate the magnitude of the CASTLE AFRICA 5s, the tournament has the backing of one of the World’s greatest athletes from Africa, former Cameroonian National Team striker, Samuel Eto’o who is a four-time recipient of the African Footballer of the Year award and has played in three World Cup tournaments.
Eto’o, who currently plies his trade for Turkish side Antalyaspor, was one of the world’s leading stars when he banged in the goals for Spanish side Barcelona and Italy’s Inter Milan, winning 14 major trophies, including the prestigious UEFA Champions League on three occasions.
His deadly accuracy in front of goal also saw him claim numerous individual awards. There is no doubt he would make a magnificent five-a-side player!
An excited Samuel Eto’o described the opportunity to be a part of the campaign as a privilege, stating: “It is an honour to be part of this initiative, whereby communities are provided with a rare opportunity to form bonds on the field of play and across borders.
I have formed amazing friendships around the globe on the football field and now fans stand a chance of reliving my experiences,” Eto’o said.
Equally delighted at this milestone was Vaughn Croeser, Castle Lager Brand Director who said: “Castle Lager has always fortified the bonds of belonging and true friendship. We believe that social football is an ideal platform to sustain these significant societal interactions.”
“We are excited to grow our footprint in the continent through this five-a-side tournament, which is a progressive, fast paced and accessible way to play the beautiful game”. Croeser concluded.
The CASTLE AFRICA 5s tournament is open to players from Lesotho, Zimbabwe, Zambia, Swaziland; South Africa and Tanzania, who have been tasked with forming five-a-side teams with their friends to play the beautiful game, build close circles of camaraderie and share a round of the friendship brew!
Teams will be required to register for the playoffs in their countries and be ready to bring their A-game to the playoffs in February 2018. Country winners will be flown out to Lusaka, Zambia for the finals.
Mentoring them will be ambassadors from their respective countries, all esteemed footballers who enjoyed rewarding careers whilst playing the game – Lehlohonolo Seema(Lesotho), Tinashe Nengomasha (Zimbabwe), Christopher Katongo (Zambia), Siza Dlamini (Swaziland) and Ivo Mapunda (Tanzania).
Five-a-side football has shown massive growth in recent years and is played by millions across the globe, Eto’o together with the quintet are role-models to not only fans from their countries, but all aspiring footballers across the continent who will show the spirit of friendship, unity and an understanding of the value of sport for health and as a competition.
The growth of five-aside football tournaments is no different in Africa, where players are able to display their flair and skill on the court in the high-tempo, thrill-a-minute game. The action is fast and for those who will compete in the CASTLE AFRICA 5s will surely have a memorable experience.
Should consumers wish to be part of the CASTLE AFRICA 5’s and stand the chance to win a trip to the FIFA World Cup in Russia, they simply have to purchase six Castle Lagers to share with five friends, complete an entry form and compete in their local five a side tournament. Entries will close on the 24th of March 2018.
Castle Lager has sponsored football on the continent for over 60 years, and continues to provide fans with the opportunity to live-out their passion for the beautiful game through this unique and exciting five-a-side tournament.