Nike football’s all chrome affair
Posted: 30 November 2015 Time: 11:25
Nike release a metallic-inspired Liquid Chrome Pack.
“We wanted to create something that looks immovable — as if made of metal — but comes to life in motion,” Nike Football Color Lead Emma Jobe explains while describing Nike Football’s Liquid Chrome Pack. “Light reflects off the boot when it comes in contact with the ball and produces almost a crumpling effect.”
The boots debut this week on professional players around the world. Beyond producing an eye-catching aesthetic, the boots also conquer the challenges of working with metallic colors. “Metallics are inherently slippery, which is problematic in a sport where the color is in constant contact with the ball,” continues Jobe.
“It took close collaboration with our materials team to craft colorways that live up to our strict performance standards. We knew this was a look our players were drawn to, but we weren’t going to do it if we couldn’t do it right. These boots look amazing without any compromise."
The Nike Football Liquid Chrome Pack will be available across cleated and NikeFootballX versions beginning November 30 via the Nike Football App and December 2 on nike.com.