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No point moaning about sponsorships

No point moaning about sponsorships

Posted: 28 May 2012 Time: 11:25 am

Let us cut to the chase. Orlando Pirates and Kaizer Chiefs are not going to win the League and cups just because they have signed a billion Rand sponsorship.

Since time immemorial, the two teams have always attracted the biggest crowds and therefore the biggest sponsorships in the country.

Also Read: New sponsorship deal for Chiefs, Pirates The two teams were the first to receive R20-million a season when they signed with Vodacom in 1998, and they were the first to get R30-million a season. When it comes to sponsorship, they have always been league leaders. Big Brands want to associate with big brands; it’s business … nothing personal.

However, we have learnt over the years in that biggest does not necessarily mean the best. In the last 10 seasons South African league football has not, I repeat, not been dominated by the two biggest brands.

A quick glance at the statistics reveals that the League has been won three times by Sundowns, three times by SuperSport, three times by Pirates and twice by Chiefs. The two Tshwane teams won their trophies in succession; that is three league titles in a row. Is that not what domination is?

Outgoing SuperSport United Chief Executive Jose Ferreira then goes on a rant saying: “I think if South African football has been in trouble for the last 10 years [is because] of the money pumped into the likes of Kaizer Chiefs and Orlando Pirates. When I hear of a R1-billion sponsorship, I think we are all in serious trouble.”

Serious trouble, really? The League and its teams are attracting sponsors by the bucketload and all he could think of was that the league is in trouble?

Technically there are two teams in South Africa without a sponsor, Maritzburg United and Mamelodi Sundowns (who probably don’t need it). This represents a total turnaround of the situation in which South African football was once in before the first Vodacom/Chiefs/Pirates deal was signed.

Back then sponsorship was hard to come by and teams like Free State Stars and Ria Stars had to sell their status in the PSL because they could no longer survive without funding.

We have come a long way.

However, we are a long way from where we want to be; amongst the best leagues in the world in terms of play, not money. Football is played neither at the office nor at press conferences but on grass, at the stadium, on match-day.

If teams like SuperSport feel that sponsors are supporting one particular team they should do something about it from within. Why don’t they promote more players from the academy, buy players at a younger age and tie them to long-term contracts? Why don’t they market themselves more vigorously in their communities?

During these tough economic conditions, every business must remain shrewd and that does not exclude football teams looking to survive or thrive.

Siyavuya Madikane (Kick Off reader) Follow me on Twitter @siyamadikane

Article by: AN Other

Previous comments on this story...

Anonymous
posted: 12:47 pm
Hold it ryt der Mr writer. Uyadakwa. I will tell u why

Sponsors want to associate themselves wit big brands so they throw money into dis brands. What will happen to smaller brands. Mr Ferreira wena shlama se-writer was expressing his views and opinion on de matter. What if sundowns don't have Motsepe backing them. What re u saying is dat the ANC is doin a gud job on enriching de few while making sure the majority depends on monthly grant. Phela dat how ada team will survive. When jomo mention dat he would be happy if he played chiefs, so ezothola icheleta yase gatini. Dis is de seriousness dat ferreira we talking abt
Mgugudi: The Treble Addict
posted: 12:47 pm
@ Siyavuya

You wrote a good & compelling arguement but lost a plot when you said Sundowns do not need a sponsorship. Sponsorship is not about money but about priceless prestige that other brands attach to your team. Without a sponsor Sundowns loses its brand status amongst its peers, it becomes an empty vessel that sponsors do not want to associate themselves with. This perception will have a negetive impact should Motsepe decides to sell or can nolonger afford to carry this team that can not even breakeven on gate takings.

A Sundowns without a sponsor is an indication of a sick organization that cannot create partnerships with other organisations for the betterment of the sport. A sad indication of a team in an ICU that does not understand Marketing & Brand building, profit maximization, etc. No wonder it is called a Spaza shop, a beauty queen is their brand manager whose focus in the past few years has been arranging beauty contests instead of increasing Downs support base from 200 to at least 201. Sundowns is populated by people who think like you who think they are entitled to Motsepe's money & do nothing in return to make Down a force to be reckoned with, a total contrast from what Natasha Built.

Siyavuya, have you asked yourself why Chealsea Or Man City, for example are sponsored even though are equally owned by the billionares?
CHROME
posted: 01:01 pm
SSU gavin hunt & Jose fereria r all dumb a** sh!t.alawys complainin n du nothin 4 their team,if OP&KC r sponsored by Vodacom.y dont thy get the sponsor,they praat kak alles.tel'em I said tht.BIG BRANDS CHAIN babe.
Mokete Sethunya
posted: 01:11 pm
Sundowns does not have a sponsor? I thought they were sponsored by Ubuntu-Botho, I must have been dreaming.

@Brazilitto, you are too quick to insult other people but you go on & spew bile. You call the writer isihlama, mfene ndini you just wasted you data plan because what you said(besides insults) equal nothing.

Word
Mokete Sethunya
posted: 01:11 pm
Sundowns does not have a sponsor? I thought they were sponsored by Ubuntu-Botho, I must have been dreaming.

@Brazilitto, you are too quick to insult other people but you go on & spew bile. You call the writer isihlama, mfene ndini you just wasted you data plan because what you said(besides insults) equal nothing.

Word
Anonymous
posted: 02:02 pm
Sponsorship helps to ensure that teams gain an advantage in the following manner:
• They can afford quality and experienced top players
• They can hire the best medical personnel
• They can have better training facilities
• Their travelling logistics becomes efficient ( they can cut down travelling time)
It is criminal to have two teams sharing a billion sponsorship when so many teams are struggling, when the country has so many poor people ( who happens to follow soccer), when the NFD and Vodacom league are so deprived. This is what is killing Bafana Bafana’s competitiveness. The same amount would have been ideal if it was splashed on school soccer development not this flawed big brands arguments. Capitalism at its best!!!!!
Igytso
posted: 02:14 pm
Clue less clue less, Sundowns do not have a sponsor you kidding me MTN wanted to sponor downs but Motsepe said anything below 7 million he is not interested. Membership cards for downs, who do you think cocers them? Sanlam. mr editor go do your home work. mxm.
Milutin Sredojević (HLABARINTO)
posted: 02:24 pm
Mgugudi: The Treble Addict: 2012-05-28 12:47 [ Report ]

@ Siyavuya

You wrote a good & compelling arguement but lost a plot when you said Sundowns do not need a sponsorship. Sponsorship is not about money but about priceless prestige that other brands attach to your team. Without a sponsor Sundowns loses its brand status amongst its peers, it becomes an empty vessel that sponsors do not want to associate themselves with. This perception will have a negetive impact should Motsepe decides to sell or can nolonger afford to carry this team that can not even breakeven on gate takings.

A Sundowns without a sponsor is an indication of a sick organization that cannot create partnerships with other organisations for the betterment of the sport. A sad indication of a team in an ICU that does not understand Marketing & Brand building, profit maximization, etc. No wonder it is called a Spaza shop, a beauty queen is their brand manager whose focus in the past few years has been arranging beauty contests instead of increasing Downs support base from 200 to at least 201. Sundowns is populated by people who think like you who think they are entitled to Motsepe's money & do nothing in return to make Down a force to be reckoned with, a total contrast from what Natasha Built.

Siyavuya, have you asked yourself why Chealsea Or Man City, for example are sponsored even though are equally owned by the billionares?
-------------------------------------------
for the 1st time in my 5 years on this site hearing a Pierats supporter talking sense.
whateva
posted: 02:26 pm
I also thin our leagues is in danger. 1st Vodacom sponsor chiefs n pirates = R1billion, which the divide by 5 years = 1billion/5/2 = R100 million for each team per year, but our league winners receive R10million which is only R10% of chiefs/pirates sponsorship money and u called that fair maybe u r smoking something. 2nd Tuks won R300 000 for winning 1st division, while the winner of playoff get next to nothing while west ham won 90million 4 winning england playoffs. As long as khoza/motaung leading r league SA football is going nowhere. I rest my case.
whateva
posted: 02:42 pm
I also thin our leagues is in danger. 1st Vodacom sponsor chiefs n pirates = R1billion, which the divide by 5 years = 1billion/5/2 = R100 million for each team per year, but our league winners receive R10million which is only R10% of chiefs/pirates sponsorship money and u called that fair maybe u r smoking something. 2nd Tuks won R300 000 for winning 1st division, while the winner of playoff get next to nothing while west ham won 90million 4 winning england playoffs. As long as khoza/motaung leading r league SA football is going nowhere. I rest my case.
chiefsbaby
posted: 03:09 pm
every sponsor want to be associared with chiefs and pirates because they function simultaneously and had about 70% of the supportes in south african soccer between dem, with sundowns well dey tried MTN to give dem 50 million rand a season but nevr succeded bcos at the tym chiefs and pirates had 25 million rand deal a season and MTN SAID who de hell is sundowns, we did rather go for quantity and they got about 5 premier league clubs(leopard, sundowns,celtics,ajax, arrows) they are sponsoring and a tournament dey injected money on, which givs dem exposure dan downs.see sponsors are not stupid and want sum in return.
Anonymous
posted: 03:16 pm
@mokete

I won't call u wat u re. Sundowns is sponsoring Ubuntu Botho not de ada way 'round.

U re all missing de point, just lyk de writer. Myself, Hunt and Ferreira re not jealous of two pigs(khoza and bobby) taking all for themselves. We re worried abt wat will happen in de next 10 years. When we don't hav aba Motsepe, Goolam backing dis team. Will dey be able to survive.

Wena Mgududu sdididi can u imagine chealse or man city without their wealthy owner. If two clubs can get 1 billion for the next 20 years. Y they can't hav their own lig. And call it a richman soccer lig(RSL). I repeat, ANC inika oghxiwankulu imali, and the majority depends on grant. What will happen if de grant iphela, noma isihluleka ngisho nokuthenga isikwa.

Wena muketi ungazongidakelwa la
chiefsbaby
posted: 03:51 pm
@brazillito what exactly do u want khoza and kaizer to do?
Anonymous
posted: 04:45 pm
Which company can put their money on a team which cnt sell a single on their home game? they even went as far as giving the match tickets for free but only kids went to watch the games at attregdeville. market ur team en ply gud football bfore thinking of comparing urself to chiefs en pirates.
Myzuzu
posted: 04:52 pm
Let them get thrillion sponsor but that does not gaurantee them success. A big sponsor is equivalent to jealous. The players are bought to be benched in these big teams.
Anonymous
posted: 05:50 pm
@silas

Do u know de Christian song which talks abt crossing the river Jordan. And u know dat river is smwhere in Europe, Middle east. Now if u go and tell those who sing it that they don't actually hav to die in order for them to cross it. Kodwa bangaya at anytym bayobhukuda khona if bethanda lol lol. Heaven is up there although we know ukuthi its just a space.

Nothing can be done by khoza and motaung, dis virus( world wide) is in and only the brave and honest generation will find de cure.

What am trying to say, if chiefs and pirate bethola 1 billion and the lyk of motsepe, Royal Bafokeng, Goolams, and the rest decide to pull out. We gonna end up wit a lig lyk spain and england.
iamKeletso
posted: 08:05 pm
Motsepe rejected a 2million euro sponsorship from MTN,saying this amount is half of what Pirates and Chiefs are getting per season.Ubuntu-Batho is one of Motsepe's charities.....@mgugudi
genevive
posted: 09:16 am
nna i look at it like this, other teams will also benefit form this vodacom deal, with the movement of players,this money will benefit many psl teams in this 5years period
Ncane
posted: 09:43 am
@hlabrinto:2012-05-28 14:24,well said broer jst to the words out of my mouth.
dizzolve
posted: 11:06 am
I don't know whats the big deal with this sponsorship issue bcoz as isee it its everyone for himself, so Ferreira and Hunt must get out of their laurels and do something about theeir plight.
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